Privacy Policy

This Privacy Policy (hereinafter the “Policy”) applies to all visitors to the website alionaermakova.com/en (hereinafter the “Site”), customers and/or prospects customers, and aims to inform you in a clear, simple, and complete manner about Individual entrepreneur Elena Ermakova’s (hereinafter the “IE Ermakova”) use of your personal data as well as your rights. We therefore invite you to read it carefully and review it before each interaction with us.

We may, at any time and without notice, amend the Terms of Use. Such amendments take effect upon being posted online. Continued use of the Website after such amendments constitutes full acceptance thereof.
If you do not wish to accept these Terms of Use, you are kindly requested to cease browsing the Website.

IE Ermakova takes the protection and confidentiality of personal data (hereinafter referred to as "personal data" or "data") very seriously. We are committed to respecting your privacy and protecting access to your personal data by collecting and using it exclusively in compliance with applicable legal provisions (under governing law).

Personal data refers to all information relating to an identified or identifiable natural person. An identifiable person is someone who can be identified, directly or indirectly, in particular by reference to an identifier or to one or more factors specific to their physical, physiological, psychological, economic, cultural, or social identity.

What data do we collect and use?
IE Ermakova collects, stores, processes, uses, and shares personal data about you when you use our Site, enter into a contract and contact IE Ermakova.
For the purposes described below, IE Ermakova collects and processes the following categories of personal data:
Identification and contact details: first name, last name, gender, phone number, email.
Browsing data: IP address, device location, identifiers and information from cookies or other tracking technologies, browser, pages visited, actions carried out on the Site, preferences, interests.
Commercial data: customer number, recordings of telephone conversations, etc.

How is the data collected?
In general, your personal data is collected directly from you, but it may also be collected from third parties.
Data is collected when you provide it to us while browsing the Site or through a contact form.

For what purposes do we use your data and on what legal bases?
To comply with our legal or regulatory obligations:

We implement security measures to prevent abuse and fraud;
We handle requests relating to the exercise of your rights;
To perform the contract concluded with you;
To pursue our legitimate interests:
We manage our social media pages (interactions, content moderation, statistics, etc.);
We conduct analyses and statistics to better understand our customers and improve our services (website, newsletter, advertising campaign performance, etc.);
We carry out satisfaction and review surveys, and manage and publish customer reviews on our services;
We inform you of new services or changes to our Site;
We improve the operation and security of the Site and personalize certain features to enhance your experience.
Based on your consent:
We carry out marketing operations and offer personalized advertising for our services;
We send you event invitations, communications, and commercial offers.

With whom do we share your data?
Within IE Ermakova. Your personal data is accessible to employees.
IE Ermakova employees are authorized to access personal data only as part of their professional duties. Controls are in place to ensure the adequacy between the granted access and the needs of their functions.
External sharing. We may transfer your personal data externally to third-party processors, service providers/partners who need to know it in order to fulfill the purposes described in this Policy, such as:

Technical providers and technology service suppliers (hosting and maintenance);
Financial institutions, fraud detection and prevention providers, mandated banking service providers, and payment solutions;
Technical providers (cookies, personalized size recommendation solutions on the Site, etc.);
Logistics providers (transport and delivery);
Communication, marketing, and advertising service providers and partners, in particular social media platforms and other targeted advertising providers;
Event management providers;
Judicial or financial authorities, state agencies, or public bodies, upon their request and within the limits permitted by law;
Regulated professionals such as auditors, statutory auditors, legal advisors.
This excludes, however, the sale, rental, sharing, or any other disclosure of personal information for commercial purposes in violation of the commitments set forth in this Policy.

Where is your personal data transferred?
If you access the Site from a country outside Russia where data collection, use, and transfer laws differ from those in Russia, please note that our Site is governed by Russia law, and by using it, you consent to the transfer of your personal data to the Russian Federation and its processing in accordance with Russia law and Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data (ETS N 108).

However, we may also transfer your data to companies located outside the Russian Federation, always in line with the purposes described above. In such cases, we ensure before transfer that these entities provide an adequate level of protection, in compliance with applicable legislation.

In other circumstances, we inform you that transfers of your personal data to entities outside the Russian Federation are governed by appropriate safeguards to ensure confidentiality and security during the transfer. Where the legislation of the third country does not provide equivalent protection, we implement additional measures to guarantee a level of protection essentially equivalent to that provided by Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data (ETS N 108).

For what purposes do we use Cookies, targeting, and social plugins?
We use cookies and similar devices on our Site to facilitate your browsing, understand how you interact with us, and, with your consent (when required), to provide advertising tailored to your preferences.

A cookie (or more generally a tracker) is a text file stored in a dedicated space on your device (computer, tablet, smartphone, etc.) when you visit a website or application. It allows its issuer to identify the device during the cookie’s validity or storage period.
Strictly necessary cookies: enable the functioning of the Site and facilitate navigation.
Functionality cookies: improve and personalize your browsing and shopping experience.
Performance cookies: measure Site audience and analyze visitor navigation. They are also used to detect navigation issues.

Advertising cookies: placed on our Site by our advertising partners, they may be used to build a profile of your interests and provide relevant ads on other websites. These are subject to their own cookie policies, available on the relevant third-party websites.
Some Site features (e.g., content sharing on social networks, direct video playback) rely on third-party services that may place cookies to track browsing, measure audience, analyze interests, and provide targeted offers. These cookies are only deposited with your consent.
You may also delete cookies already placed on your device at any time. However, this may limit certain Site features and affect performance, for which we disclaim liability.
Our Site uses social plugins. Personal data you provide via these third-party sites, or collected by them, is not covered by this Policy. We encourage you to review their privacy policies.

Our Newsletters and marketing communications
If you have consented, you will receive our newsletter and regular updates about our commercial offers and services.
Your data allows us to contact you in the context of marketing campaigns (by email or mail) and keep you informed about news or new services that may interest you.
You may revoke your consent at any time, without providing any justification, by clicking on the unsubscribe link included in our communications.

How long do we retain your data?
We do not keep your personal data longer than necessary for the purposes for which it was collected. Retention periods are limited based on the processing purpose and applicable law.
In particular, your personal data is retained by IE Ermakova (without prejudice to mandatory retention obligations or statutes of limitations):

For the duration necessary to perform our contract with you;
until you unsubscribe, or three (3) years of inactivity;
Requests, complaints, or interactions: for the time needed to respond;
Cookies: some are session-based and deleted upon browser closure, others are persistent (up to 12 months).

Certain personal data is retained to comply with legal obligations (e.g., accounting, tax), exercise our rights, or defend our interests (e.g., in legal proceedings), for the period required by law or the applicable statute of limitations.
Data is then permanently deleted from our systems or anonymized.

How do we secure your personal data?
We protect and secure collected personal data to ensure confidentiality and prevent it from being altered, damaged, destroyed, or accessed by unauthorized third parties.
We have implemented appropriate physical, electronic, and organizational measures to prevent loss, misuse, unauthorized access or disclosure, alteration, or destruction of personal data.
Despite our efforts, we cannot guarantee absolute security due to unavoidable risks inherent in data transmission over the Internet. We therefore advise caution to prevent unauthorized access to your personal data—for example, logging out after shared computer use.

What are your rights?
In compliance with data protection regulations, you may exercise the following rights at any time:

Right to information: to obtain clear, transparent, and understandable information about how your data is used and about your rights.
Right of access: to confirm whether processes your data and obtain a copy.
Right of rectification: to correct inaccurate or outdated data or complete incomplete data.
Right to erasure: to delete your data under certain conditions.
Right to object to marketing: to stop receiving marketing communications at any time.
Right to withdraw consent: to withdraw consent for processing based on consent, at any time.
Right to restriction of processing: to temporarily suspend data processing under certain conditions.
Right to data portability: to request your data in a format that can be reused in another system.

Who to contact?
You may exercise your rights or ask questions about your personal data or this Policy by email: alermakova@gmail.com
We will respond within a maximum of one (1) month, extendable by two (2) months depending on complexity and number of requests. Proof of identity may be requested if necessary.

Update on the 31st of August 2026